Decision-maker research identifies the person at a target company who can approve a purchase — usually an owner, founder, executive or department head — and confirms they are currently in that role. Dataverix researches each contact individually and adds their title, business email and LinkedIn profile.
WRITTEN BY FARRUKH R., FOUNDER · UPDATED OCT 2026
Related reading: How to find the decision-maker at any small business · how our research process works · what makes data sales-ready
Company lists are easy to find. Knowing who inside each company makes the buying decision is where most lists fail — and where we do our most careful work.
We agree which titles and seniority levels count as decision-makers for your offer.
Each contact is researched one by one, not pulled from a bulk export.
Confirmed as currently in role through at least two sources.
Several stakeholders mapped inside your priority accounts.
You know the companies — we find the people.
Reach the owner directly instead of a general inbox.
Multi-thread across departments to shorten sales cycles.
Fields are agreed before work begins. These are typical for this service — add or remove any to fit your workflow.
| FIELD | EXAMPLE (FICTIONAL) | NOTES |
|---|---|---|
| company_name | Ironvale Fabrication | Target account |
| contact_name | Tom Kessler | Decision-maker |
| job_title | Plant Manager | Current title |
| seniority | Director | Owner · C-level · VP · Director |
| department | Operations | Mapped to your list |
| business_email | tke•••@ironvale•••.com | With status |
| linkedin_url | linkedin.com/in/tom-ke••• | Profile match |
| confirmed_via | Website + LinkedIn | Sources used |
Every record notes where it was found.
Domain, location and size cross-checked.
Role and employer checked against a second source.
Validated where applicable; catch-alls labelled.
Missing fields marked, never guessed.
We agree the target roles with you first, based on what you sell and how your buyers typically purchase.
Yes — choose one or several roles per account, which is ideal for account-based selling.
The company is clearly marked “not found” rather than filled with a guess or the wrong role.
Yes. For small businesses the owner is often the decision-maker, and we research them specifically.
Share your criteria and we’ll prepare a free sample — no commitment.